Someone once said “we taste with our eyes” and if that is true then perhaps we should spend as much time considering the bottle that our cider is presented in as we do thinking about the contents of the bottle.
Lets take a look at what other cider makers have achieved with their cider labels and see if we can get inspired ourselves.
Turners of Kent keep things very simple, but there is an art to their simplicity. A single, impactful solid sans serif font in black on white. But look again. The ‘Turners’ name has a slightly weathered look. That isn’t a printing accident you are seeing there. The weathering makes us think of this as an old established brand. But are they? I dont care, the bottle looks fantastic.
This label by designer Samuel Marlow is lifted above the everyday by the font on the word orchard. Look at the little white leaf icon which makes the round label look like an apple. Nice.
I think Ralph likes to have something to read while he is drinking. I really like the way handwritten text is key to all aspects of the design of this cider label. The ‘aged’ background is a nice touch too.
By Contrast Misty apple cider is an exercise in the power of beautifully drawn iconography. The tree and apple are all you need to get the message across.
Is this an attempt at subliminal advertising. Is the word ‘thirsty’ meant to make me long for a bottle of Moss Cider? I think it is working. It is a simple design and overall quite pleasing, but why the speech marks around the word “tangy”? My curiosity has been peaked.
This style of labeling feels very ‘honest’ if you know what I mean? I like the mix of handwriting font and solid typeface on the title. An American label from the Orchard Hill Cider Company.
Someone is clearly a talented graphic designer. I would pay good money to have a beautiful label like this on my cider bottles. Love it.
This is how they did it in my Grandad’s day. Trying to work out why this feels so dated is a great way to understand the ‘language of labels’ and make your next label a thing of wonder.